Thursday, February 14, 2008

Swimmy as a Mission Statement or Guiding Principle


When was the last time someone read a picture book story to you? It has been many, many years for me. Rob Kalin one of the 4 founding father's of Etsy just ended that drought. In an article talking about Etsy's first 5 years, Rob reads "Swimmy"
by Leo Leonni to anyone who is willing to listen. If you are not familiar with "Swimmy" or just want to have it read to you, pop over there for a visit.

What a novel way to share a business philosophy. It is so much fun for me to be part of Etsy. Not having children myself, the ways and being of young adults today is a bit mysterious to me. Having an Etsy shop is a connection to young adults, a very enlightening experience. In truth, I embrace the enthusiasm and the dream Rob presents.

Thanks to The Birds and Bees, who sent Rob a black "Swimmy" softie- a notion came about - to create an Etsy "Swimmy Big Fish" on one wall at the Etsy offices in Brooklyn, the "Glorious Hats Fish" seen above did not take long to come alive.

Lots of others did too, many along with the Glorious Hats Fish have entered the mail stream and are migrating to Brooklyn now. They are checking in on Flickr to share the progress in a flickr group called Underwater Diorama.

1 comment:

Emma said...

your Swimmy is one of my favorites! Can't wait to see the diorama.