Even though a community site such as Etsy brings in traffic because it is a venue hub that draws those who wish to buy handmade items, most vendors will have more sales by working to bring new viewers and creating interest in a product outside of the selling venue.
These are some ways to begin doing that.
1. Send photos to relevant flickr groups. While you cannot use flickr to “sell” or “directly advertise” your item, you can put photos of your product on flickr. Link to your shop in your flickr profile. Post relevant photos into special interest groups such as the “Craft” magazine group. Your work may be noticed and discovered.
2. Blog routinely, put an Etsy Mini on your blog. Buyers often like to “know” the artist. A blog can be a way to talk about yourself and your work. Find the Etsy Mini feature on “your etsy” page, set it up and copy the code into you blog sidebar.
3. Use Social media such as Twitter and Facebook. These methods work very well for people who are chatty, can blend a bit of social skill, be interesting, and when people find you interesting, they will look at your work.
4. Consider Ads on Blogs or other sites where there is an audience for your product. Do you homework, don’t waste your money. Figure out your target audience, figure out if a particular blog or site has a large number of viewers you want to see your ad.
5. Join one of the cooperative or gallery/advertising sites. For example I buy space on Lovely Clusters -- to participate in group advertising to a particular audience. Find one that fits with your style and product.
Which of these you use, and how you use them will depend on your personal style and product. Remember, that the more people who know you, see your product, and recognize your product, the more likely you are to sell something.
Monitor your shop traffic
--Sign up for Google Analytics
-to filter out your own visits to your shop follow the instructions here http://www.etsy.com/forums_thread.php?thread_id=6442438
--“Syndicate your shop” Syndication helps google search find your items
- the link to activate this is on “your Etsy” page in left hand column
--Watch views and hearts on Craftopolis This gives a picture overview of what people are viewing in you shop and what they are “hearting” (marking as a favorite item.) Also find if you are in any treasury collections.
--Another way to view visits, hearts; plus to see if you were on Front Page is at Craftcult
Set Goals, Monitor your Progress
--Work with intent: Plan it, do it, review it for effectiveness. Change, adapt, or keep on.
--A number of Etsy Sellers give free advice on their blogs. One who has generally useful tips is Absolutely Small
--The Etsy Marketing Tracker
--Make it Happen
General Marketing Info and Resources
Find who you can learn best from and work that program. There are many business consultants and marketing advisers, all vying for your attention and your money. We all learn and work differently so look over what is available. Sometimes paying for a program will jump you farther ahead, sometimes taking the time to scout out what is available and free will be more effective for you.
Just using the tips and sellers newsletter from Etsy may be enough for you.
If you want more help, look at these for a start, then google similar, see what other’s recommend in blogs or in Etsy forum.
1. Article “How to Make Money on Etsy” by Lindsay Silberman for INC. -- a useful overview article
2. Follow helpful blogs
Full time Etsy Crafters
Three Tips on “How to Make Money on Etsy” by Muyinmolly l
----- Ah yes there are so many things one can do; choosing which ones, where to begin, and how much time to commit to selling your craft can be overwhelming. Pick what seems best to you as a beginning and start somewhere. Work on one to three aspects at a time, develop it or let it go depending on what is best for you. Doing a few things well is likely more effective than doing many things poorly. Each artist/crafter/vendor needs to take the time to figure out what works for them, how they wish to brand and promote their goods.
I hope this series of articles has been useful to you in providing options, ideas, resources.
Earlier articles in this series on Glorious Hats Blog are:
Marketing Tips For the Etsy Seller -- Part 1
Know Your Selling Site
Marketing Tips For the Etsy Seller -- Part 2
Showing up in Searches
Marketing Tips For the Etsy Seller -- Part 3
Promotion on Etsy
As always, thanks so much for stopping by.